Most Creative in Business 2012

I saw this entrancing video presenting Fast Company‘s 100 Most Creative People in Business for 2012  at the recently inaugurated PHI Centre‘s party last Wednesday as part of the C2-MTL Commerce + Creativity conference.  The video was created by the PHI group’s production unit, PHI Create.  Renata Morales, who was part of the team that produced Arcade Fire’s music video for “Sprawl 2“, was the video’s stylist and one of its creative directors.  Phoebe Greenberg, director and founder of PHI, choreographed the video and she also contributed as a creative director.  Montreal is very lucky to have generous, creative civic leaders like Ms. Greenberg who contribute to our city’s cultural life by establishing lasting institutions like DHC/ART and the PHI Centre.  I can’t wait to see what else is in store as the Centre’s first year of activity unfolds.